The report deals with the problem of gender differences of players in online digital gamers. .We made sociological investigation of 200 of students in Russia (St.Petersburg): 100 males and 100 of females. The main research method is questionnaire. The questionnaire was conducted to reveal the...

Article deals with the problem of the involvement of Russian youth in playing online digital games.We made sociological investigation of 250 of young gamers in Russia (St.Petersburg). The main research method is questionnaire. The questionnaire was conducted to reveal the involvement of Russian...

Our investigation is devoted to the problem of place of digital online games in players's value structure. This investigation is based on the scheme: “qualities of games – consequences – new system of value orientation'' (IQON). We made the analysis of efficiency of this scheme using...

The paper deals with research of problems and perspectives of communication and information technologies in Russia. We made the analysis of scientific publications which determine the role of communication and information technologies in social and economic development which allows us to reveal...

The paper is devoted to an analysis of theory and practice of media planning: aspect of methods. The term “media planning” began to be used in the second half of the twentieth century in the United States, its initial task was to streamline work between advertising customers and the media,...

The paper is devoted to analysis of the features and tools of internet-media planning. We revealed the following advantages of Internet advertising: low price of advertising, a large selection of target groups, the wide coverage of target audience. Another important advantage of advertising on...

The paper is devoted to the analysis of mediaplanning in the information management system. In our opinion, the basis of the development of a network society is not only the development of information technologies, but the growth and complication of social interactions, which take the form of...

The paper is devoted to the analysis of impact of media transformation on advertising products. We focused on the trends in the transformation of media consumption and the related adjustment of advertisers' activity. As a result of the media transformation, advertisers and advertising agencies...

The paper is devoted to the development of promotion program of the software products in internet network. The composition and content of the program of promotion of software products in the Internet environment are outlined. We focused on the main stages of program development, marketing and...