The paper deals with the public relations as one of the directions of modern management, focused on the implementation of effective communication between the organization and its external environment. In our opinion Public Relations Toolkit integrates a wide range of diverse technologies,...

The paper is devoted to the analysis of the formation and development of publicity on the example of Russian company. Publicity is defined as the non-personal and unpaid sponsor of stimulating demand for a product, service, or business organizational unit by disseminating commercially important...

Personnel management is one of the most important management functions due to the fact that the person in the organization has been and remains the main productive and creative force, despite the fact that often much more attention is paid to the issues of mechanization and automation of...

The paper is devoted to the analysis of social advertising is a special type of advertising that represents public and state interests and is aimed at achieving charitable purposes. Social advertising is used to draw people's attention to certain social problems and show them possible solutions,...

The neo-liberal class of Russia is not numerous (10-15%). However, it is growing at the expense of students and graduates. And of course, we have to think about their ability to work in international markets. For example, only the first half of 2015 several serious delegations from Asian...

Authors consider the problem of lack of altruism in the future inclusive education teachers activities. According to the Sorokin altruism conception teacher's altruism can assist in healing of "special children". Results of our research show significant connection between altruization and...

Russian Abstract: В статье дается анализ теоретических подходов к гетерархии. Сетевые структуры оказывают существенное влияние на все сферы жизни. Несмотря на рост...

The development of the creative potential of the artists allows the organizations of media industry to activate the innovations, to improve the quality and competitiveness of products, goods and services, in general to work more efficiently. The article question is the problems of social norms...

Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful...

The report is devoted to the analysis of formation of historical prerequisites of forensic knowledge. The first stage (IX century - 1550 year) is characterized by the emergence of interest to the issues of legal regulation of investigative process. The first attempt to systematize the rules of...