The paper is devoted to the analysis of the product placement as a socio-communicative technology of cinema industry. We revealed its targeted audience of product placement, identified the advantages and disadvantages of this type of communication considered problems of ethical and legislative...

The paper is devoted to the analysis of effective image development from the point of view of Russia PR-science. We considered the following condition of image development of the organization: the clear written communication strategy; the official document describing the brand concept, brand...

The paper is devoted to the analysis of the problem of the stages of the image development. The image of the company is not just the results of investing certain material resources and the work of the PR-agency. The development of image creation plan plays an important role in the formation of a...

The paper is devoted to the analysis of the economic approach to the concept of image. Initially, the concept of "image" was considered in the economic sense. The concept of "image" was used in the scientific sense from the 60s years of the XX century. American economist S. Baldwin made...

The paper deals with the problem of analysis of the problem of energy transit in EU energy policy. The issue of energy transit is one of the key topics of the EU energy policy, because EU energy market depends on the import of energy resources. From the point of view of transit and supply of...

The paper is devoted the cognition of the problem of Liberalization of EU internal regulation of gas market, We analysed the development of the EU internal energy market regulation and the background of liberalization including concept of unbundling and its extraterritorial effect. We discussed...

The paper deals with the problem of analysis of development of European Union energy market regulation in the context of the international legislation. In the situation when the European Union energy market regulation, enlargement and attempts tries to extend its effect extra-territorially a lot...

The paper deals with the problem of analysis of principles of public (universal) service in Directives about electricity and gas regulation. Since July 1, 2004 the electricity sector in the European Union has been regulated in accordance with the Directive 2003/54/EC of the European Commission...

The paper deals with the problem of analysis the concept of general economic importance as the format of regulation of infrastructure industries. The EU Commission in 2003-2004 initiated the discussion of new format for regulating infrastructure industries as services of "general economic...

The paper deals with the problem of analyzing the process of creation of markets in the energy sector. Development of energy markers is accompanied by deregulation, that is, the decrease of the degree of state regulation and the development of market mechanisms. Effective competition on the...