The paper is devoted to the analysis of approaches to the evaluation of the efficiency of PR-campaigns. We paid particular attention to optimizing the use of models by PR-specialists. We discussed the existing research models of evaluating the effectiveness of public relations activities. We...

The paper is devoted to the analysis formation of prolegomena of scientific knowledge in the context Public Relations development. In our opinion, public relations as a set of professional practices and applied scientific knowledge do not have developed scientific and theoretical the basics. It...

The paper is devoted to the analysis using social networks in PR-activities of the publishing houses in Russia. Social networks are the new tool of the PR-activities of companies. Systematic work with clients in social networks allows monitoring of calls and opinions about products, correct...

The paper is devoted to the analysis of structure and specificity of professional translation activity of PR-specialists. We concentrated on the necessity of translation activities of PR-specialists. PR-specialist more often deals with the informative translation. The main function of...

The paper is devoted to the analysis potential of PR-activity in the sphere of Russian education. Effective way to influence the formation of public opinion is the reporting of information about the organization through the media, which is an important activity of PR-specialists in an...

The paper is devoted to the analysis of problems and prospects of relations with the Russian municipal authorities in the information society. We conducted content analysis of the of Internet materials relating to the functioning of the public relations units of municipal administrations....

The paper is devoted to the analysis of pedagogical aspect of development of humanitarian competence of students – Russian PR-specialists. We focused on the humanitarian competence of students – future specialists in public relations. In our opinion there is the clear relationship between...

The paper is devoted to the analysis features of PR-activity of the Russian tourist market. We have shown how PR-technologies are used in practice of the tourism business in Russia. We conducted the investigation of PR-activity of the Russian tourist market. During the survey, 844 respondents...

The paper deals with the analysis the process of development of electronic public relations in Russia. We concentrated on the features of Web-PR, that is tools which are interactive sites that provide the user with the services of the FAQ (“quick questions and answers”). In our opinion...

The paper is devoted to the analysis of theoretical and practical problems of PR. New communication activities, including public relations, are becoming an integral part of all social processes and require theoretical synthesis and understanding. We revealed features of public relation as basic...