This study investigates the implications of different conceptualizations of risk taking and aspirations in performance feedback theory. We review recent literature and find that: 1) aspirations are conceptualized with reference to current performance and accumulated wealth, and 2) risk taking is...

Crowdfunding has gained momentum in recent years. Even though an increasing amount of research has been devoted to the economic value of crowdfunding marketplaces, the interactions and effects among crowdfunding projects have yet to be fully studied. The current study strives to bridge this gap...

Crowdfunding has gained momentum in recent years. Even though an increasing amount of research has been devoted to this domain, the dynamics of this phenomenon has yet to be fully studied. The current study strives to bridge this gap by examining the impacts of prior experiences from serial...

In this study, we integrate the insights of consumption value theory and the crowdfunding literature to develop a value-based view of crowdfunding rewards to systematically theorize and synthesize the underlying mechanisms through which the various rewards offered by crowdfunding projects can...

Scarcity-based marketing strategies (e.g., limited edition products) have widely been embraced by firms to increase sales. Recently, a similar practice has been increasingly adopted in reward-based crowdfunding platforms in the form of reward limits, whereby project creators are able to restrict...