Liquidity plays an important role in the successful functioning of the business firm. A firm should ensure that it does not suffer from lack of or excess liquidity to meet its short- term compulsions. The critical part in managing working capital is maintaining its liquidity in day-to-day...

Management of Working Capital is one of the most important functions of corporate management. Every organization whether public or private, profit oriented or not, irrespective of its size and nature of business, needs adequate amount of working capital. The efficient working capital management...

Globally, sustainability challenges are becoming even more material, reaching thresholds of importance to companies' long-term strategies, to their customers, and external stakeholders. From increasing demand for natural resources to economic disparity to climate change, companies are facing a...

Working capital management plays a significant role in improved profitability of firms. Firms can achieve optimal management of working capital by making the trade-off between profitability and liquidity. Though there are too many researches has been conducted on the topic working capital...

This article is designed primarily to understand the importance of entrepreneurship education in economic development of a country. The importance of entrepreneurship education arises because of increasing unemployment and under employment in developing countries. Every year thousands of...

The main aim of the study is to determine the job satisfaction of employees in Infosys. It includes determining various parameters that influence job satisfaction and also the present level of satisfaction of the employees. To understand employees perceptions about the job and come up with...

E- Marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating...

Liquidity plays a significant role in the successful functioning of a business firm. A firm should ensure that it does not suffer from lack-of or excess liquidity to meet its short-term compulsions. A study of liquidity is of major importance to both the internal and the external analysts...

Integrated Marketing Communication is a business process or a strategy used to plan, develop, execute for brand communication program or to describe the product to your customers. The advancement of powerful communication mix in pharmaceutical advertising is complex task which identifies the...