Ernest Dichter (1907-1991) was one of the leading marketing experts who developed motivational research and was often called the “Father of Motivational Research”. Born in Vienna he studied and worked in Vienna and Paris. He realised the danger of the rise of Hitler and Nazis in Europe and...

90 years ago – in October 1929 – the crash on Wall Street created chaos in the financial markets. The Great Crash of 1929 led to the Great Depression the longest period of unemployment and contraction in modern history. The market crash of 1929 is considered a unique, five sigma event,...

The 1920s often called the “Golden 20s” because the equity markets were booming but there were a series of structural issues. Only a few years after the 1st World War the global economy was still suffering from the consequences of the brutal war. The market crash of 1929 came unexpected and...

With the collapse of LTCM in 1998, global macro investing / trading suffered a severe blow in terms of acceptance in the markets. Because of many highly leveraged hedge funds, investors and counterparts lost serious money, markets were at the brink of destabilisation and the regulators had to...