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A Further Development in Social Marketing Application of the MOA Framework and Behavioral Implications

Binney, Wayne; Hall, John; Shaw, Mike - 2003

This social marketing study discusses the application of Rothschild’s MOA framework (Motivation, Opportunity, and Ability) in a land-use management context. The authors hypothesize that landholders with higher levels of MOA are positively associated with behavior that would result in the...

Persistent link: https://www.econbiz.de/10009478045

A Proposal for a Comprehensive Response-Rate Measure (CRRM) for Survey Research

Shaw, Mike; Bednall, David; Hall, John - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 533-554

Persistent link: https://www.econbiz.de/10006973499

DIGITAL ADVERTISING TRENDS - 10 trends in digital advertising - Online video and mobile are the future, but audience measurement challenges remain.

Shaw, Mike - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 36-38

Persistent link: https://www.econbiz.de/10009186413

Some real evidence on the real bills doctrine versus the quantity theory

Cunningham, Thomas J. - 1990

Persistent link: https://www.econbiz.de/10000795213

Growing out of deficits : debt dynamics in a disequilibrium model

Cunningham, Thomas J. - In: Journal of post-Keynesian economics : JPKE 9 (1986) 2, pp. 297-306

Persistent link: https://www.econbiz.de/10001014987

Some real evidence on the real bills doctrine versus the quantity theory

Cunningham, Thomas J. - In: Economic inquiry : journal of the Western Economic … 30 (1992) 2, pp. 371-383

Persistent link: https://www.econbiz.de/10001124302

A liberal discussion of financial liberalization

Cunningham, Thomas J. - In: Economic review 76 (1991) 6, pp. 1-8

Persistent link: https://www.econbiz.de/10001116753

Observations about liquidity effects : the difficulties of exploring a simple idea

Cunningham, Thomas J. - In: Economic review 72 (1987) 5, pp. 14-22

Persistent link: https://www.econbiz.de/10001069887

The long-run outcome of a permanent deficit

Cunningham, Thomas J. - In: Economic review 71 (1986) 5, pp. 25-33

Persistent link: https://www.econbiz.de/10001045163

The federal budget deficit and the social security surplus

Cunningham, Thomas J. - In: Economic review 74 (1989) 2, pp. 2-13

Persistent link: https://www.econbiz.de/10001089646

A service of the