Grèzes, Vincent; Schegg, Roland; Perruchoud, Antoine - In: The Emerald handbook of entrepreneurship in tourism, …, (pp. 331-349). 2018
Purpose The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are presented before analysing their key success factors and advantages. Finally, a design model is presented in order to help...