Purpose – The purpose of this paper is to investigate the impact of culture on religiosity, cosmopolitanism, and ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design/methodology/approach – Quantitative data analysis was employed to attain the...

Purpose: The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality. Design/methodology/approach: To attain the above objective, data were collected from 350 customers from India and Nigeria. Data...

Purpose – The purpose of this study is to develop a comprehensive model of retailer–customer relationship. Design/methodology/approach – Data were collected using questionnaires administered at organized grocery retail outlets in India. A total of 612 customers were surveyed. Findings –...

Purpose The purpose of this study has been to understand brand India’s potential for financial inclusion in the future. As, digital channels like mobile banking (m-banking) are likely to provide better coverage and more cost-effective services to the unbanked population of India. Conventional...