Purpose The role of marketing as a business function is rapidly changing in China. Consequently, their views on marketing orientation – whether it is accepted, rejected, modified or reframed – have been seriously impacted. This paper aims to report on the results of a survey among Chinese...

Purpose: The purpose of this paper is to assess the robustness of the three (Bowersox and Daugherty, 1987) dimensions (process, market and information strategies) of logistics strategy in a Chinese manufacturing environment. In addition, the impact of the three dimensions, coordination and...

Purpose – The purpose of this manuscript is to empirically compare logistics strategies in Chinese and US manufacturing firms and the outcomes of these strategies to test the underlying factor structure and measurement equivalences of Bowersox/Daugherty model and its relationship with critical...