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Does the utilitarian value of gamified virtual currency affect its usage intention in the context of e-commerce?
George, Anoop
;
Joy, Manu Melwin
;
Nowfal, S. Muhammed
; …
- In:
International journal of Indian culture and business …
28
(
2023
)
3
,
pp. 285-300
Persistent link: https://www.econbiz.de/10014318223
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2
The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System
Panattil, Sebastian Joy
;
George, Anoop
;
Joy, Manu Melwin
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10013356995
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