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To buy or not to buy : how you...
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1
How luxury fashion brands leverage TikTok to captivate young consumers : an exploratory investigation using video analytics
Zhang, Yanbo
;
Liu, Chuanlan
;
Lang, Chunmin
-
2025
Persistent link: https://www.econbiz.de/10015371496
Saved in:
2
Gen Z buying patterns : comparing the influence of professional advising and social media engagement
Stoica, Michael
;
Hickman, Thomas M.
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 579-591
Persistent link: https://www.econbiz.de/10015047500
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
B2C social media value gap-model : a study of the Dutch online
retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
5
Social media sentiment analysis : online versus "brick and mortar" retailers in South Africa
Madinga, Nkosivile Welcome
;
Lappeman, James
- In:
Journal of African business
24
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014285778
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
8
Effect of an e-retailer's product category and social media platform selection on perceived quality of e-retail products
Vazquez, Erik Ernesto
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012547995
Saved in:
9
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
10
Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad
;
Sajad Rezaei
;
Naser Valaei
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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