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Purpose: The primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward. Design/methodology/approach: A range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map...
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Purpose: International Journal of Logistics Management (IJLM) celebrated 30 years of its publication in 2019. This study provides a retrospective overview of the IJLM articles between 1990 and 2019. Design/methodology/approach: The authors applied bibliometrics to study and present a...
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Purpose: This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach: This study conducts a bibliometric analysis to analyze the performance and...
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