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How and why to measure personal and historical nostalgic responses through entertainment media
Natterer, Kathrin - In: JMM : the international journal on media management 16 (2014) 3/4, pp. 161-180
Persistent link: https://www.econbiz.de/10010481891
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Communicating Competency in References: A Qualitative Analysis of the Utilization of References in Mechanical Engineering
Kilian, Thomas; Greuling, Kathrin; Hennigs, Nadine - In: Journal of business-to-business marketing 20 (2013) 2, pp. 65-79
Persistent link: https://www.econbiz.de/10010157591
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Communicating competency in references : a qualitative analysis of the utilization of references in mechanical engineering
Kilian, Thomas; Greuling, Kathrin; Hennigs, Nadine - In: Journal of business-to-business marketing 20 (2013) 2, pp. 65-79
Persistent link: https://www.econbiz.de/10009760638