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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun, Yang; Ding, Wenmei; Wang, Xuhui; Ren, Xiaoxue; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 12, pp. 3427-3445

Persistent link: https://www.econbiz.de/10015211018

Product innovation and sustainable marketing : effects on consumer innovativeness

Sun, Yang; Weng, Chen; Liao, Zhongju - In: Technology analysis & strategic management 31 (2019) 7, pp. 765-775

Persistent link: https://www.econbiz.de/10012208616

The effect of consumer resistance to innovation on innovation adoption : the moderating role of customer loyalty

Sun, Yang; Ding, Wenmei; Weng, Chen; Cheah, Isaac; Cai, … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 9, pp. 1849-1863

Purpose: The purpose of the study is to construct a relationship model between the consumer resistance to innovation (CRI) and innovation adoption, and the study selected the customer loyalty as the moderating variable. Design/methodology/approach: Based on questionnaire survey and regression...

Persistent link: https://www.econbiz.de/10012811061

Better together? : a hospitality case for umbrella branding

Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016

Persistent link: https://www.econbiz.de/10011596949

Understanding social enterprises in the United Kingdom : the case of South Yorkshire

Mswaka, Walter; Sousa, Teodósio Armindo dos Santos de; … - In: European business review : EBR ; the official journal … 28 (2016) 6, pp. 676-689

Persistent link: https://www.econbiz.de/10011588629

The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability : a comparison of multi-variate regression and fuzzy-set qualitative comparative analysis

Cheng, Lu-Yun; Cai, Huifen; Jin, Zhongqi - In: Journal of business research : JBR 69 (2016) 11, pp. 5203-5209

Persistent link: https://www.econbiz.de/10011589672

The influence of internal corporate governance mechanisms on capital structure decisions of Chinese listed firms

Boateng, Agyenim; Cai, Huifen; Borgia, Daniel; Bi, XiaoGang - In: Review of accounting & finance 16 (2017) 4, pp. 444-461

Persistent link: https://www.econbiz.de/10011819195

Host Country Institutions and Firm-Level R&D Influences : An Analysis of European Union FDI in China

Cai, Huifen - 2018

The paper investigates the effects of institutions and their interaction with firms' research & development (R&D) levels on foreign direct investment (FDI) inflows in China based on a sample of 680 European Union (EU) firms over the period of 1998 to 2008. Employing panel data estimation...

Persistent link: https://www.econbiz.de/10012911765

Host country institutions and firm-level R&D influences : an analysis of European Union FDI in China

Cai, Huifen; Boateng, Agyenim; Guney, Yilmaz - In: Research in international business and finance 47 (2019), pp. 311-326

Persistent link: https://www.econbiz.de/10012135740

Foreign patents surge and technology spillovers in China (1985-2009) : evidence from the patent and trade markets

Cai, Huifen; Sarpong, David; Tang, Xiaoyun; Zhao, Guiqin - In: Technological forecasting & social change : an … 151 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012229528