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Mendini, Monica; Pizzetti, Marta; Peter, Paula C. - In: Qualitative Market Research: An International Journal 22 (2019) 4, pp. 544-556

Purpose: The purpose of this paper is to introduce and define social food pleasure as a new conceptual framework that can promote pleasurable and healthy food experiences. Design/methodology/approach: By reviewing the literature related to food well-being and pleasure primarily from marketing...

Persistent link: https://www.econbiz.de/10012188144

In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions

De Groote, Julia K.; Mendini, Monica; Gibbert, Michael - In: Journal of Consumer Behaviour 18 (2018) 1, pp. 63-73

Persistent link: https://www.econbiz.de/10012081473

An interdisciplinary marketing call into food design thinking to create innovative, healthy, and pleasurable food experiences

Mendini, Monica; Peter, Paula C.; Bitetti, Leandro; … - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 395-417

Persistent link: https://www.econbiz.de/10015188306

The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204

Persistent link: https://www.econbiz.de/10011902927

Marketing for social change

Mendini, Monica; Peter, Paula C. - In: Marketing and humanity : discourses in the real world, (pp. 206-228). 2019

Persistent link: https://www.econbiz.de/10012001381

The new ethical consumer : the coming consumer mandate for inclusive and innovative luxury fashion practices that support social well-being

Mendini, Monica; Peter, Paula C.; Honea, Heather; … - In: The rise of positive luxury : transformative research …, (pp. 22-38). 2022

Persistent link: https://www.econbiz.de/10014232528

Designing luxurious food experiences for millennials and post-millennials

Mendini, Monica; Batat, Wided; Peter, Paula C. - In: Developing successful global strategies for marketing …, (pp. 261-273). 2021

Persistent link: https://www.econbiz.de/10012521917

Recognizing new complementarities before they become common sense : the role of similarity recognition

Gibbert, Michael; De Groote, Julia K.; Högl, Martin; … - In: Organizational dynamics : a quarterly review of … 52 (2023) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10014282281

The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate

Mendini, Monica; Peter, Paula C.; Maione, Salvatore - In: Journal of business research : JBR 143 (2022), pp. 16-26

Persistent link: https://www.econbiz.de/10013194501