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Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Customer engagement model and consumer behaviour within omnichannel retailing

Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144

Persistent link: https://www.econbiz.de/10013258250

The effect of multichannel and omnichannel retailing on physical stores

Gao, Fei; Agrawal, Vishal V.; Cui, Shiliang - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 809-826

Persistent link: https://www.econbiz.de/10012876998

Shopper marketing 2.0 : opportunities and challenges

Shankar, Venkatesh - 2014

Persistent link: https://www.econbiz.de/10010424892

Omnichannel retail operations with buy-online-and-pick-up-in-store

Gao, Fei; Su, Xuanming - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2478-2492

Persistent link: https://www.econbiz.de/10011741393

Consumer return policies in omnichannel operations

Nageswaran, Leela; Cho, Soo-Haeng; Scheller-Wolf, Alan - In: Management science : journal of the Institute for … 66 (2020) 12, pp. 5558-5575

Persistent link: https://www.econbiz.de/10012391392

Future of brick and mortar retailing : how will it survive and thrive?

Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607

Persistent link: https://www.econbiz.de/10012608880

The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach

Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in … Indonesia retail companies. The past research showed that there was inconsistency in the understanding of omnichannel strategy …, consequences, and values of customer omnichannel strategy acceptances. The research is cross-sectional quantitative research with …

Persistent link: https://www.econbiz.de/10014524847

Multichannel retailing and consumer behaviour : strategy design and implementation

Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39

Persistent link: https://www.econbiz.de/10010474332

Formation of customer value through channel integration : modelling the mediating role of cognitive and affective customer experience in the omni channel retail context

Mishra, Sadhana; Mishra, Mayank; Pandey, Prashant Kumar; … - In: Cogent business & management 11 (2024) 1, pp. 1-23

the benefits of physical locations with the vast amount of online information. Omnichannel commerce is a unique sales … goal of this study is to understand how customers use omni-channel, identify the most important factors affecting their …

Persistent link: https://www.econbiz.de/10015426940