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Relational cohesion between users and smart voice assistants

Hernández-Ortega, Blanca; Aldas-Manzano, Joaquin; … - In: Journal of Services Marketing 36 (2021) 5, pp. 725-740

Purpose: This study aims to examine users’ affective relationships with smart voice assistants (SVAs) and aims to analyze how these relationships explain user engagement behaviors toward the brands of SVAs. Drawing on relational cohesion theory, it proposes that cohesion between users and...

Persistent link: https://www.econbiz.de/10012641264

The role of post-use trust in the acceptance of a technology : drivers and consequences

Hernández Ortega, Blanca - In: Technovation : the international journal of … 31 (2011) 10/11, pp. 523-538

Persistent link: https://www.econbiz.de/10009309801

Don't believe strangers : online consumer reviews and the role of social psychological distance

Hernández Ortega, Blanca - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 31-50

Persistent link: https://www.econbiz.de/10011813468

When the performance comes into play : the influence of positive online consumer reviews on individuals' post-consumption responses

Hernández Ortega, Blanca - In: Journal of business research : JBR 113 (2020), pp. 422-435

Persistent link: https://www.econbiz.de/10012230515

¿Qué induce a las empresas a adoptar facturación electrónica? : efecto de las percepciones y del entorno competitivo : the efect of perceptions and competitive environment

Hernández Ortega, Blanca; Serrano-Cinca, Carlos - In: Universia business review : revista trimestral de … 24 (2009), pp. 96-120

Persistent link: https://www.econbiz.de/10003907827

The role of enterprise perceptions in acceptance of information systems

Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Organizational advancements through enterprise …, (pp. 156-173). 2010

Persistent link: https://www.econbiz.de/10003918725

Analysis of the relationship existing between business commercial information technologies

Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Transforming e-business practices and applications : …, (pp. 259-276). 2010

Persistent link: https://www.econbiz.de/10003925256

Customer behavior in electronic commerce : the moderating effect of e-purchasing experience

Hernández Ortega, Blanca; Jimenez, Julio; Martín, M. José - In: Journal of business research : JBR 63 (2010) 9/10, pp. 964-971

Persistent link: https://www.econbiz.de/10008652160

Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior

Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Electronic commerce research 13 (2013) 4, pp. 457-475

Persistent link: https://www.econbiz.de/10010231566

Key drivers of consumer purchase of airline tickets : a cross-cultural analysis

Ruiz Mafé, Carla; Sanz Blas, Silvia; Hernández … - In: Journal of air transport management 27 (2013), pp. 11-14

Persistent link: https://www.econbiz.de/10009721924