In many design environments, the technology around which a product is designed may evolve over the course of the product development cycle. In reaction, designers may modify the product's design to avail of new technology, resulting in cost overruns and delays. This effect can be mitigated if a...

Launching new products into the marketplace is a complex and risky endeavor that companies must continuously undertake. As a result, it is not uncommon to witness major rms discontinuing a product shortly after its introduction. In this paper, we consider a seller who has the ability to first...

An overwhelming stream of research suggests that online reviews impact firms' profits positively. In this study, we show conditions where this may not hold true. In a vertical market, we identify strategies that a manufacturer can utilize to affect a retailer's attitude towards publicizing...

Our objective is to understand how a firm's product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is affected...

Our objective is to understand how a firm’s product development capability (PDC) affects the launch strategy for a durable product that is sequentially improved over time in a market where consumers have heterogeneous valuations for quality. We show that the launch strategy of firms is...