In this paper, we use multiagent technology for social simulation of sociological micro-macro issues in the domain of electronic marketplaces. We argue that allowing self-interested agents to enable social reputation as a mechanism for flexible self-regulation during runtime can improve the...

This contribution summarises the core results of the transdisciplinary ASKO project, part of the German DFG's programme Sozionik, which combines sociologists' and computer scientists' skills in order to create improved theories and models of artificial societies. Our research group has (a)...