Similar Search Results

The role of salespeople in value co-creation and its impact on sales performance

Alnakhli, Hayam; Inyang, Aniefre Eddie; Itani, Omar S. - In: Journal of business-to-business marketing 28 (2021) 4, pp. 347-367

Persistent link: https://www.econbiz.de/10012802196

Value-in-context : co-creation across different context levels in the service ecosystem

Wieczerzycki, Marcin; Ratajczak-Mrozek, Milena; … - In: The journal of business & industrial marketing 40 (2025) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10015205351

Antecedents to value diminution : a dyadic perspective

Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491

Persistent link: https://www.econbiz.de/10011645950

Framing transformation dynamics towards service-orientation : alternative trajectories of B2B relations

Lappalainen, Inka; Valjakke, Tiina; Ahonen, Toni; … - In: International journal of services and operations management 32 (2019) 2, pp. 131-157

Persistent link: https://www.econbiz.de/10012008950

The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services

Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth; Wilson, Hugh - In: Industrial marketing management : the international … 64 (2017), pp. 107-121

Persistent link: https://www.econbiz.de/10011738398

B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer

Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275

Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...

Persistent link: https://www.econbiz.de/10014318814

A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective

Makkonen, Hannu; Saarikorpi, Mervi; Rajala, Risto - In: Industrial marketing management : the international … 81 (2019), pp. 65-77

Persistent link: https://www.econbiz.de/10012107681

Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices

Breidbach, Christoph F.; Maglio, Paul P. - In: Industrial marketing management : the international … 56 (2016), pp. 73-85

Persistent link: https://www.econbiz.de/10011531232

The role of value co-creation in sustaining partner loyalty in B2B business : a service-dominant logic approach

Putra, Rendy Ahmad; Budiyanto; Suhermin - In: International Journal of Research in Business and … 12 (2023) 9, pp. 29-38

Persistent link: https://www.econbiz.de/10014480092

The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital

Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717

Persistent link: https://www.econbiz.de/10014225997