The role of supply chain members is often relegated to an ancillary role in brand building. Do distributors serve only as a conduit for movement of products confined to the business-to-business (B2B) market or do they possess the capability to transcend boundaries and help build the brand of the...

Purpose – All innovations launched in the market do not necessarily enjoy the returns they deserve. The purpose of the paper is to explore the role played by distribution and promotion in enhancing the value of an innovation in the customer's perception. The paper concludes with practical...

Purpose The purpose of this research is to investigate the implementation of green supply chain management (GSCM) practices and its impact on corporate performance (CP). The research in particular examines the results of implementing a set of GSCM practices on different dimensions of the CP....

In the domains of business and management, organizations across the world imbue insiders and outsiders with multiple 'strategies of success' that can be learnt from them. 'Corporate Success Stories In The UAE' is a rich collection of these evidence-based cases that have led to the success of...