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Handbook of contemporary marketing in China : theories and practices

Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011

Persistent link: https://www.econbiz.de/10008936525

Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011

Persistent link: https://www.econbiz.de/10008987127

Guest editorial: understanding prosumer behavior in the platform ecosystem

Wang, Cheng Lu; Yen, Dorothy - In: European journal of marketing 56 (2022) 10, pp. 2589-2593

Persistent link: https://www.econbiz.de/10013457377

Editorial: the misassumptions about contributions

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10012880155

Editorial: demonstrating contributions through storytelling

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 19 (2025) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10015324469

Consumer self-construal and cross-cultural marketing communications: theory and implications

Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444

Persistent link: https://www.econbiz.de/10003771477

Guest editorial: Little Emperors: the future of China's consumer market

Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97

Persistent link: https://www.econbiz.de/10003859934

Exploring the rise of fandom in contemporary consumer culture

Wang, Cheng Lu (ed.) - 2018

"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--

Persistent link: https://www.econbiz.de/10011664063

Handbook of research on the impact of fandom in society and consumerism

Wang, Cheng Lu (ed.) - 2020

Persistent link: https://www.econbiz.de/10012103093

Editorial: what is an interactive marketing perspective and what are emerging research areas?

Wang, Cheng Lu - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 161-165

Persistent link: https://www.econbiz.de/10014521165