Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Purpose: This exploratory study aims to examine the prevalent triggers that motivate a premium brand purchase in an online vs offline retail format. Design/methodology/approach: A binary logit analysis is used to build a predictive model to assess the likelihood of the premium brand consumer...

The retailer’s operating environment today is far more complex and interconnected than that which prevailed during the closing of the last century. Given the trends of changing consumer preferences and the growing importance of the emerging destinations for retail expansion, the focus is...

Purpose – The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters. Design/methodology/approach – The study uses a structured questionnaire to draw a...

Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured...