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Artificial empathy in marketin...
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Werbung
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Okazaki, Shintaro
126
Li, Hairong
44
Liu-Thompkins, Yuping
24
Mueller, Barbara
18
Hirose, Morikazu
13
Diehl, Sandra
8
Campo, Sara
7
Dou, Wenyu
7
Navarro, Angeles
7
Taylor, Charles R.
7
Zhou, Nan
7
Taylor, Charles Raymond
5
Taylor, Charles Robert
5
Biocca, Frank
4
Chang, Chingching
4
Daugherty, Terry
4
Edwards, Steven M.
4
Henseler, Jörg
4
Plangger, Kirk
4
Skapa, Radoslav
4
Terlutter, Ralf
4
Wang, Guangping
4
Doh, Jonathan P.
3
Katsukura, Akihiro
3
Kordrostami, Elika
3
Lee, Joo-Hyun
3
Mendez, Felipe
3
Su, Chenting
3
Taylor, Charles
3
Škapa, Radoslav
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Barwise, Patrick
2
Breugelmans, Els
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Castañeda, J. Alberto
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Eisend, Martin
2
Grande, Ildefonso
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Huang, Guanxiong
2
Khoshghadam, Leila
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Lee, Ki-Young
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Lee, Wei-Na
2
Li, Ang
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8
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Tourism management : research, policies, practice
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Advertising in new formats and media : current research and implications for marketers
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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ECONIS (ZBW)
115
OLC EcoSci
52
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12
RePEc
7
USB Cologne (EcoSocSci)
3
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1
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
2
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
Saved in:
3
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
Saved in:
4
The interactive web : toward a new discipline
Li, Hairong
- In:
Journal of advertising research
51
(
2011
),
pp. 13-26
Persistent link: https://www.econbiz.de/10009127027
Saved in:
5
Advancing advertising theories and scholarship
Li, Hairong
- In:
Advertising theory
,
(pp. 546-552)
.
2012
Persistent link: https://www.econbiz.de/10009524017
Saved in:
6
Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
7
Computer vision models for image analysis in advertising research
Li, Hairong
;
Zhang, Nan
- In:
Journal of advertising
53
(
2024
)
5
,
pp. 771-790
Persistent link: https://www.econbiz.de/10015194441
Saved in:
8
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
9
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
10
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
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