and profitability, an outcome that contradicts conventional wisdom in strategy research. We develop a stylized model to …

the individual impact of each strategy on profitability and model the combined effect of the two strategies. The results … profitability. The study concludes that an effective combination of the two strategies can lead to a significant increase in … profitability for companies operating in the retail consumer industry in Russia. …

business model innovations. However, since theory predicts and explains, and assessing the profitability potential of a …Because of the uncertainty associated with innovation, it is difficult to assess the profitability potential of … business model is about predicting what its profitability will be in the future, we can use strategy theories to help with the …