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Marktforschung
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English
97
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Day, George S.
180
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
10
Montgomery, David B.
4
Leone, Robert P.
3
Moorman, Christine
3
Snyder, Scott A.
3
Wensley, Robin
3
Bens, Katrina J.
2
Reibstein, David J.
2
Shea, Gregory P.
2
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2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Biervert, Bernd
1
Brandt, William K.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
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1
Dunkelberg, William C.
1
Eggert, Andreas
1
Fahey, Liam
1
Fein, Adam J.
1
Frow, Pennie
1
Gold, Bela
1
Gummesson, Evert
1
Gunther, Robert E.
1
Hansen, U.
1
Hausman, Angela
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
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1
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Journal of marketing
14
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11
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6
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5
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4
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4
MSI reports : working paper series
4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
Wiley series in marketing
2
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1
Business Horizons
1
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1
Business policy and strategy : selected readings
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1
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1
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1
Handbook of marketing
1
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1
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ECONIS (ZBW)
107
OLC EcoSci
39
USB Cologne (EcoSocSci)
21
Other ZBW resources
11
RePEc
2
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1
Market driven strategy : processes for creating value ; with a new introduction
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10004580009
Saved in:
2
Analysis for strategic market decisions
Day, George S.
-
1986
Persistent link: https://www.econbiz.de/10004726436
Saved in:
3
Market driven strategy : processes for creating value
Day, George S.
-
1990
Persistent link: https://www.econbiz.de/10004086464
Saved in:
4
Buyer attitudes and brand choice behavior
Day, George S.
-
1970
-
1. print.
Persistent link: https://www.econbiz.de/10004016347
Saved in:
5
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
6
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
7
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
8
Capabilities for forging customer relationships
Day, George S.
-
2000
Persistent link: https://www.econbiz.de/10001578500
Saved in:
9
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10001824590
Saved in:
10
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009893383
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