Showing 1 - 10 of 52
Persistent link: https://www.econbiz.de/10004069572
Persistent link: https://www.econbiz.de/10001026667
Persistent link: https://www.econbiz.de/10003968393
Persistent link: https://www.econbiz.de/10003483811
Persistent link: https://www.econbiz.de/10011578393
Persistent link: https://www.econbiz.de/10003998922
The contingency approach and its relevance to theory building and research in marketing is described. The approach is delineated and its theoretical foundations traced. Several established contingency theories within the management discipline are outlined and the research they have stimulated on...
Persistent link: https://www.econbiz.de/10014725442
Persistent link: https://www.econbiz.de/10004842517
Persistent link: https://www.econbiz.de/10006822276
Persistent link: https://www.econbiz.de/10006416740