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Enterprise Resource Planning (ERP) systems present significant challenges to modern businesses. Although some organizations enjoy a smooth ERP implementation, others experience very public failures. The present research develops a general models that uses differences between appropriability...

Purpose: The purpose of this study is to illustrate the influence of media coverage and sentiment about brands on user-generated content amplification and opinions expressed in social media. Design/methodology/approach: This study used a mixed-method approach, using a brand situation as a case...

Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital...

The present research applies operant conditioning theory to the question of what products and services consumers will shop for and buy online. Operant conditioning theory explains differences between products that are used to alleviate uncomfortable experiences (negative reinforcement) and those...

Purpose – This paper examines the shopping and buying behavior of younger and older online shoppers as mediated by their attitudes toward internet shopping. Design/methodology/approach – Over 300 students and staff from a US university completed a survey regarding their online shopping and...