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The role of creative strategy, ad disclosure and regulatory focus in investors' decision making : an experimental investigation
Lee, Taejun; Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10010188531
Cover Image
The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation
Lee, Taejun (David); Yun, TaiWoong; Han, Kwang Seok - In: Journal of financial services marketing : JFSM 18 (2013) 3, pp. 158-176
Persistent link: https://www.econbiz.de/10010173843