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Attitudes toward advertising as a research topic remains an important topic in developing countries, and even in the … examines attitudes toward advertising among college students in Egypt. There was little difference in attitudes depending on … whether they were thinking of traditional TV advertising or advertising on social media, although they use SM much more …
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This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily,...
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