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A multi-stakeholder perspective of relationship marketing in higher education institutions

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The role of perceived market orientation in the higher education sector

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Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies

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Community orientation : an overlooked pillar of market-oriented higher education institutions

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Customer satisfaction as a marketing concept in higher education

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Strategisches Beziehungsmanagement : ein integrativer Ansatz zur strategischen Planung und Implementierung des Beziehungsmanagement

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Students as customers in higher education : reframing the debate

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Strategisches Fakultätsmarketing : Problematik, Konzeptualisierung und Implementierung am Beispiel der Wirtschafts- und Sozialwissenschaftlichen Fakultät Nürnberg

Schober, Kai-Stefan - 2001

Die Dissertation untersucht am Beispiel der Wirtschafts- und Sozialwissenschaftlichen Fakultät Nürnberg, inwieweit die Grundsätze des strategischen Marketing auf Fakultäten anwendbar und welche Implementationsgrundsätze dabei zu beachten sind. Theoretische Basis für diese grundlegenden...

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Effects of donor priority strategy on relationship fundraising outcomes

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