Similar Search Results

Digitales Produktmanagement : Methoden - Instrumente - Praxisbeispiele

Hoffmann, Sascha (ed.) - 2023 - 2., überarbeitete und erweiterte Auflage

Produktmanagement -- Zu einem herausragenden Produktmanager werden -- Product Sense -- Product Leadership -- Alignment -- Product … Entwicklung digitaler Produkte erfolgreich gemanagt werden kann. Ein Buch für alle, die im Bereich Produktmanagement …; Product Delivery; Growth; Produktänderungen; A/B-Testing im digitalen Produktmanagement; Zu einem herausragenden …

Persistent link: https://www.econbiz.de/10014415157

What makes a product manager? : a dynamic capabilities view of product management

Finch, David J.; Levallet, Nadège; McIntyre, Sharon M.; … - In: International journal of product development : IJPD 27 (2023) 3, pp. 213-244

Persistent link: https://www.econbiz.de/10014432569

Kurdola : product portfolio decision

Mukherjee, Jaydeep - In: Vision : the journal of business perspective 19 (2015) 1, pp. 58-64

Persistent link: https://www.econbiz.de/10011343465

The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx

Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247

Persistent link: https://www.econbiz.de/10012202455

Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude

Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487

Persistent link: https://www.econbiz.de/10012263505

Product lifecycle management framework for business transformation

Donoghue, Ilkka D. M.; Hannola, Lea T.; Papinniemi, Jorma J. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 14 (2018) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10012153396

Consumer innovativeness and personal characteristics : a study among the inhabitants of the Poznań agglomeration

Michalak, Szymon; Bartkowiak, Paweł - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10012800565

An analytical hierarchy process-based decision making for sustainable medical devices development

Duangpun Kritchanchai; Siti Norida Wahab; Tan, Albert; … - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 18 (2022) 4, pp. 481-493

Persistent link: https://www.econbiz.de/10013479381

Emotion-Driven Innovation : A Methodology to Envision Emotion-Focused New Product Ideas

Alaniz, Teresa; Biazzo, Stefano - 2024

The challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real...

Persistent link: https://www.econbiz.de/10014475013

Digitales Produktmanagement

Hoffmann, Sascha (ed.) - 2024

User-centric product visions -- Product strategy -- Objectives and key results (OKR) -- Product roadmaps -- Product discovery -- Validation of product ideas -- Product delivery -- Growth -- Product changes -- A/B testing in digital product management -- Becoming an outstanding product manager --...

Persistent link: https://www.econbiz.de/10015053266