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Strategic Shifts between Busin...
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Mühlfeld-Kerstan, Katrin
35
Muehlfeld, Katrin
19
Witteloostuijn, Arjen van
12
Backhaus, Klaus
9
Urbig, Diemo
8
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MUEHLFELD, Katrin
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ECONIS (ZBW)
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1
Strategic Shifts between business types : A transaction cost theory-based approach supported by dyad simulation
Mühlfeld-Kerstan, Katrin
;
Mühlfeld-Kerstan, Katrin
-
2004
-
1. Aufl
Persistent link: https://www.econbiz.de/10002170742
Saved in:
2
Geschäftstypendynamik : welche Forschungsaufgaben sind in diesem noch jungen Untersuchungsfeld besonders dringlich anzugehen?
Mühlfeld-Kerstan, Katrin
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 315-336)
.
2007
Persistent link: https://www.econbiz.de/10003435707
Saved in:
3
Die Marketingforschung als Quelle der Inspiration für das Personalmanagement?
Mühlfeld-Kerstan, Katrin
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 229-245)
.
2023
Persistent link: https://www.econbiz.de/10013555065
Saved in:
4
Reputation management: an instrument for stabilising cooperations
Mühlfeld-Kerstan, Katrin
- In:
Strategies for cooperation
,
(pp. 27-51)
.
2005
Persistent link: https://www.econbiz.de/10003183731
Saved in:
5
Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 193-221)
.
2003
Persistent link: https://www.econbiz.de/10002762169
Saved in:
6
Geschäftstypen im Industriegütermarketing
Backhaus, Klaus
;
Mühlfeld-Kerstan, Katrin
- In:
Handbuch Industriegütermarketing : Strategien - …
,
(pp. 231-263)
.
2004
Persistent link: https://www.econbiz.de/10002471521
Saved in:
7
Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
; …
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 199-228)
.
2005
Persistent link: https://www.econbiz.de/10002722013
Saved in:
8
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
Saved in:
9
Implications of foreign language use for creative self-evaluation bias and creative performance
Loderer, Anja
;
Mühlfeld-Kerstan, Katrin
;
Wilken, Robert
- In:
Management revue : MRev
34
(
2023
)
3
,
pp. 305-334
Persistent link: https://www.econbiz.de/10015181798
Saved in:
10
Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Baumeister, Cordelia
;
Koch, Matthias
; …
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 243-276)
.
2010
Persistent link: https://www.econbiz.de/10003928555
Saved in:
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