Senali, Madugoda Gunaratnege; Cripps, Helen; Meek, Stephanie - In: Marketing Intelligence & Planning 40 (2021) 1, pp. 18-32
Purpose: The rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese and Sri Lankans’ consumers salient attitudes toward payment methods at the Point-of-Sale (POS) provides...