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The impact of firm-level and project-level it capabilities on CRM system quality and organizational productivity

Suoniemi, Samppa; Terho, Harri; Zablah, Alex R.; … - In: Journal of business research : JBR 127 (2021), pp. 108-122

Persistent link: https://www.econbiz.de/10012494357

Big data and firm performance : the roles of market-directed capabilities and business strategy

Suoniemi, Samppa; Meyer-Waarden, Lars; Munzel, Andreas; … - In: Information & management : the internat. journal of … 57 (2020) 7, pp. 1-17

Persistent link: https://www.econbiz.de/10012384924

Performance Implications of CRM Technology Use : A Multi-Level Field Study of Business Customers and Their Providers in the Telecommunications Industry

Zablah, Alex R.; Bellenger, Danny N.; Straub, Detmar; … - 2011

Extant research is equivocal about the organizational performance effects of CRM technology use, with some studies reporting positive effects and other studies reporting no effects at all. The present research effort posits that these mixed findings may potentially be explained by two factors:...

Persistent link: https://www.econbiz.de/10014185777

Ability is in the eye of the beholder : how context and individual factors shape consumer perceptions of digital assistant ability

Beeler, Lisa; Zablah, Alex R.; Rapp, Adam - In: Journal of business research : JBR 148 (2022), pp. 33-46

Persistent link: https://www.econbiz.de/10013325444

Customer-focused voice and rule-breaking in the frontlines

Gazzoli, Gabriel; Chaker, Nawar N.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 388-409

Persistent link: https://www.econbiz.de/10012819765

The relative importance of brands in modified rebuy purchase situations

Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260

Persistent link: https://www.econbiz.de/10008664489

A communication based perspective on customer relationship management (CRM) success

Zablah, Alex R. - 2005

Persistent link: https://www.econbiz.de/10003953855

When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity

Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204

Persistent link: https://www.econbiz.de/10009376048

A Job Demands-Resources (JD-R) perspective on new product selling : a framework for future research

Zablah, Alex R.; Chonko, Lawrence B.; Bettencourt, Lance A. - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 73-87

Persistent link: https://www.econbiz.de/10009505532

How and when does customer orientation influence frontline employee job outcomes? : a meta-analytic evaluation

Zablah, Alex R.; Franke, George R.; Brown, Tom; … - In: Journal of marketing 76 (2012) 3, pp. 21-40

Persistent link: https://www.econbiz.de/10009778042