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Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline; Van Kerckhove, Anneleen; Geuens, Maggie - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
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Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara; Ribbers, Daphne; Van … - In: Journal of retailing and consumer services 81 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015123488
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How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki; Park, Jaewoo; Van … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015135908
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10009501226
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of business research : JBR 65 (2012) 5, pp. 692-700
Persistent link: https://www.econbiz.de/10009528782
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A motivational account of the question-behavior effect
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
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Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - 2011
Persistent link: https://www.econbiz.de/10008810420
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Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen; Vermeir, Iris; Geuens, Maggie - 2009
Persistent link: https://www.econbiz.de/10003936788
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The floor is nearer than the sky : how looking up or down affects construal level
Van Kerckhove, Anneleen; Geuens, Maggie; Vermeir, Iris - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1358-1371
Persistent link: https://www.econbiz.de/10010526530
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Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
Huyghe, Elke; Verstraeten, Julie; Geuens, Maggie; Van … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 61-74
Persistent link: https://www.econbiz.de/10011650423