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How to deeply understand the voice of the customer? : a proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry

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How to deeply understand the voice of the customer? A proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry

Thien Le; Ho, Thanh; Nguyen, Van-Ho; Le, Hoanh-Su - In: Journal of Hospitality and Tourism Insights 7 (2024) 3, pp. 1435-1455

Purpose This study aims to use the voice of the customer (VoC) strategy to collect user-generated content (UGC) compare customer expectations with reality, make the necessary improvements for the business and create personalized strategies for each customer to maximize revenue, focus on...

Persistent link: https://www.econbiz.de/10015350887

Compromising your morals : the perils of new beginnings as an auditor

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Bank size and performance : An analysis of the industry in the United States in the post‐financial‐crisis era

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A familiar treatise on life assurances and annuities : comprising a historical sketch of the science, and of life assurance offices, with observations on the duration of human life, and other objects of interest connected with the subject

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Sanitary hot water consumption patterns in commercial and industrial sectors in South Africa: Impact on heating system design

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Demand side management in South Africa at industrial residence water heating systems using in line water heating methodology

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The impact of supply chain finance on firm cash holdings : evidence from China

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