This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which … trader.The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by … contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at …

heterogener Massendaten. Es verknüpft die Disziplinen Geographie und Marketing mit der Zielsetzung, regionale Märkte und Standorte …