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The Marketing Challenge for Industrial Companies : Advanced Concepts and Practices
Saavedra, Claudio A. - 2016
Chapter 1 The Fight Against Corporate Autism In Industrial Companies -- Chapter 2 Misinterpreting Customer Orientation -- Chapter 3 A Conceptual Framework For Understanding Technical Products -- Chapter 4 Exploring Industrial Markets -- Chapter 5 Industrial Market Segmentation -- Chapter 6...
Persistent link: https://www.econbiz.de/10014019779
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Confessions of the pricing man : how price affects everything
Simon, Hermann - 2015
Persistent link: https://www.econbiz.de/10014011085
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Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - 2016
Persistent link: https://www.econbiz.de/10014011166
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Global marketing strategy : an executive digest
Schlegelmilch, Bodo B. - 2016
Persistent link: https://www.econbiz.de/10014011549
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A feasible basic income scheme for Germany : effects on labor supply, poverty, and income inequality
Sommer, Maximilian - 2016
Persistent link: https://www.econbiz.de/10014011626
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The decentralized and networked future of value creation : 3D printing and its implications for society, industry, and sustainable development
Ferdinand, Jan-Peter (ed.); Petschow, Ulrich (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10014011747
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Future viability, business models, and values : strategy, business management and economy in disruptive markets
Glauner, Friedrich - 2016
Persistent link: https://www.econbiz.de/10014011968
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The agility mindset : how reframing flexible working delivers competitive advantage
Cannon, Fiona; Elford, Nicky - 2017
Persistent link: https://www.econbiz.de/10014011973
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Critical issues in cross cultural management
Wildman, Jessica L. (ed.); Griffith, Richard L. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10014012010
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Capital structure in the modern world
Miglo, Anton - 2016
Persistent link: https://www.econbiz.de/10014012139