Narrow search
Showing 1 - 10 of 116
Cover Image
Statistical analysis of management data
Gatignon, Hubert A. - 2003
Persistent link: https://www.econbiz.de/10001713085
Cover Image
Statistical analysis of management data
Gatignon, Hubert A.; Gatignon, Hubert A. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003853843
Cover Image
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Cover Image
Les comportements éthiques et ceux contrevenant aux principes déontologiques de la recherche dans le processus de publication
Gatignon, Hubert A. - In: Recherche et applications en marketing 34 (2019) 2, pp. 67-79
Persistent link: https://www.econbiz.de/10012113800
Cover Image
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.; Anderson, Erin - 1987
Persistent link: https://www.econbiz.de/10000801321
Cover Image
Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
Cover Image
Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
Cover Image
Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
Cover Image
To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.; Vanden Abeele, Pierre - 1995
Persistent link: https://www.econbiz.de/10000922470
Cover Image
Incumbent defense strategies against new product entry
Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994
Persistent link: https://www.econbiz.de/10000900945