Cuesta-Valiño, Pedro; Kazakov, Sergey; Durán-Álamo, … - In: European research on management and business economics 31 (2025) 2, pp. 1-13
, drives consumers to adopt AI in online retail, ultimately improving consumer satisfaction and happiness. Survey data from 1 …, credibility, and versatility significantly motivated AI adoption, which in turn positively influenced satisfaction and consumer …