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Devising an effective means of measuring retail brand equity has become an intense preoccupation of, and a real challenge for, the technical literature. Many characteristics have been debated over time as to which of them make a real contribution to building retail brand equity (image) and some...
Persistent link: https://www.econbiz.de/10014164975
This paper documents and explains the recent rise of "big box" general merchandisers. Data from the Census of Retail Trade for 1977-2007 show that general-merchandise chains grew much faster than specialist retail chains, and that general merchandisers that added the most stores also...
Persistent link: https://www.econbiz.de/10014205910
This paper documents and explains the recent rise of "big box" general merchandisers. Data from the Census of Retail Trade for 1977-2007 show that general-merchandise chains grew much faster than specialist retail chains, and that general merchandisers that added the most stores also...
Persistent link: https://www.econbiz.de/10014215490
We consider a model of vertical competition where downstream firms (retailers) purchase an upstream input from a monopolist and are able to differentiate from each other in terms of quality. Our primary focus is to study the effects of introducing a large retailer, such as a Wal-Mart...
Persistent link: https://www.econbiz.de/10014198685
We study the role of store-format choices in dynamic competition between two major chains in the U.S. discount-store industry. The aim is to measure the effect on Kmart profits of Walmart Supercenters, which combine a full-service grocery with a regular discount store. The data are a six-year...
Persistent link: https://www.econbiz.de/10014204789
The supermarket equation is a differential equation peculiar to spatial science. The complex form of this equation is presented here and is used to study aggregate consumer shopping patterns. The focus is the relationship between trips to, and shopping within, planned shopping centres relative...
Persistent link: https://www.econbiz.de/10014143587
Using data on the number of visitors (identified according to the census block that they reside in) at the store level, this paper investigates the welfare costs of traditional shopping for the U.S. census blocks. The investigation is based on an economic model, where individuals living in...
Persistent link: https://www.econbiz.de/10013235552
In this paper, we first develop a game theoretic model of price competition between a pure play e-tailer and a bricks-and-clicks e-tailer. We show that in general, the pure play e-tailer has a lower equilibrium price. We then develop a simultaneous equation model of e-tailer price and traffic...
Persistent link: https://www.econbiz.de/10014033206
We analyze a sample of consumer-electronics products sold by the US NewEgg online-retailer to study the impact of Price Matching Guarantees (PMGs) policies on prices. By applying aDifference-in-Differences approach,we find that prices of the policy-adopting retailer increase by 4.7% during the...
Persistent link: https://www.econbiz.de/10014435142
This paper explores the role of retailers as an urban amenity. Using data for Swedish rural and city municipalities for 2002-2008, "accessibility to shops" measures are constructed for the shops in the municipalities and in the hosting regions separately to examine the relationship between...
Persistent link: https://www.econbiz.de/10010467095