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Ansätze der Messung von Konsumentenverwirrtheit : ein Überblick

Walsh, Gianfranco - In: Thexis : Fachzeitschrift für Marketing ; … 21 (2004) 4, pp. 5-10

Persistent link: https://www.econbiz.de/10002227195

Induced Diffusion : Definition, Review and Suggestions for Further Research

Diaz-Rainey, Ivan - 2012

paper seeks to develop the nascent concept of induced diffusion by (1) providing a generic definition for induced diffusion …, (2) conducting an interdisciplinary review of studies that would fall within the definition of induced diffusion and (3 …

Persistent link: https://www.econbiz.de/10014046843

And now, goodbye : consumer response to sponsor exit

Ruth, Julie A.; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-62

Persistent link: https://www.econbiz.de/10009510695

Consumerism : some fundamental insights

Papasolomou, Ioanna - In: Handbook of research on consumerism in business and …, (pp. 1-17). 2014

Persistent link: https://www.econbiz.de/10010354751

Electronic word of mouth : definitions and concepts

Tabbane, Rym Srarfi; Debabi, Mohsen - In: Capturing, analyzing, and managing word-of-mouth in the …, (pp. 1-27). 2016

Persistent link: https://www.econbiz.de/10011430578

Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"

Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303

Persistent link: https://www.econbiz.de/10011417728

The times (and brands) are a changin' : a response to Gaski's commentary

Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396

Persistent link: https://www.econbiz.de/10011339722

Brand addiction : exploring the concept and its definition through an experiential lens

Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127

Persistent link: https://www.econbiz.de/10011866558

Elements of task definition shopping situations : a study of Indian customers in context of products high on haptic salience

Abhishek; Sinha, P. K. - In: International journal of Indian culture and business … 13 (2016) 2, pp. 243-265

Persistent link: https://www.econbiz.de/10011665063

Multichannel marketing : the operational construct and firms' motivation to adopt

Chen, Shan; Lamberti, Lucio - In: Journal of strategic marketing 24 (2016) 7, pp. 594-616

Persistent link: https://www.econbiz.de/10011587803