CAMPO, Katia; GIJSBRECHTS, Els; NISOL, Patricia - Faculteit Toegepaste Economische Wetenschappen, … - 2000
This paper investigates consumer reactions to out-of-stocks (OOS) – which are unexpected and temporary in nature – as opposed to permanent assortment reductions (PAR). We discuss similarities and differences between OOS and PAR reactions as well as their underlying factors, and empirically...