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We propose a model to assess the value of a distributor in a dynamic stochastic cooperative advertising supply chain in which a manufacturer wholesales its product to the distributor who in turn sells it to a retailer. Moreover and importantly, the distributor also intermediates the pricing and...
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We consider continuous-review, single-product, production-inventory systems with a constant replenishment rate, Lévy demand, and general inventory holding cost and lost-sales penalty. The Lévy demand encompasses various demand dynamics used in the inventory literature. We obtain the optimal...
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We consider a dynamic Stackelberg game between a manufacturer and a retailer facing a randomly changing market environment over time modeled as a Markov process. The manufacturer announces the wholesale price and a cooperative (co-op) advertising subsidy, and the retailer sets the retail price...
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