Die vorliegende Arbeit wurde im Rahmen eines Praktikums beim DPV DeutscherPressevertrieb GmbH verfasst. Der DPV ist eine 100 prozentige Tochterfirmades Verlagshauses Gruner+Jahr und wurde im Jahr 2006 gegründet.Ursache hierfür war die Neustrukturierung der gesamten vertrieblichen...

This research aims to investigate the different social media strategies adopted by the airline companies from two European regions. In the attempt to land more customers on their social media runway, drive more sales from social media content, increase customer satisfaction through a high...

Marka, günümüzde ürünlere ayırt edici nitelik kazandırarak tüketici tarafından tercih edilmesini sağlayan en önemli faktörlerden biridir. Tüketici için marka, güven, kalite, iyi hizmet ve kendini ifade etmek demektir. Günümüzde yoğun tüketim toplumunda, geniş bir ürün...

The present paper develops a basic framework for evaluating and optimizing profits in a business operation. In developing a business we are often faced with an infinity of choices ranging from what products or services to sell and what customers to target to how to structure and manage the...

Analizând importanţa calităţii serviciilor din sistemul bancar românesc, studiul evidenţiază factorii cheie ai implementării sistemului Managementului Calităţii Totale. În condiţiile creşterii concurenţei dintre băncile comerciale, “supravieţuirea” şi evoluţia acestei...

We present a sufficient condition for a feedback Stackelberg equilibrium of a stochastic differential game on an infinite horizon. This condition gives rise to a system of elliptic partial differential equations involving a static Stackelberg game at the level of Lagrangian. As an example, we...

Research suggests that new information technologies can improve the functionality of business processes, leading to improved firm profitability. However, new technologies are not equal in their contributions to a company’s bottom line. Further, there is some debate as to whether early adopters...

For most multi-period decision-making problems, it is generally well-accepted that the influence of information about later periods on the optimal decision in the current period reduces as we move farther into the future. If and when this influence reduces to zero, the corresponding problem...