that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia … social features of products can, on average, affect an individuals' likelihood of purchasing a product. Also, this paper … finds distinctive segments of ethically orientated consumers …

will need to educate consumers about the overwhelming scientific support for the health benefits and safety of GMO foods …

Economics has long studied how consumers respond to the disclosure of information about firms. We study a case in which … the disclosed information is unrelated to the product or firm leadership, but which could still potentially affect …, affected patronage of Subway. We estimate synthetic control models using data from a large nationwide survey of consumers …

. The product adoption decisions of friends and strangers can both strongly influence consumers' purchase behaviour, but … to quantify the lift in purchase probability from observing friends' and strangers' product adoption choices. To isolate … exogenous exposure to peers' product adoptions, we leverage the app's quasi-random matchmaking system. Observing a friend …

Company executives rely on new product development teams to carry out their directives and make decisions according to … management’s goals and objectives. However, new product team members bring their own motivational perspectives to strategic … decisions. This research examines how individual and leadership motivations influence a dyadic team’s new product decisions …