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A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption

Pattana Boonchoo; Thoumrungroje, Amonrat - In: Journal of international consumer marketing 29 (2017) 3, pp. 194-205

Persistent link: https://www.econbiz.de/10011709348

The impact of causation and efectuation decision‑making logics on de‑internationalization strategies of small‑ and medium‑sized export firms

Pattana Boonchoo - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-28

This study investigates the relationships between causation and efectuation decision-making logics and multiple dimensions of de-internationalization among Thai manufacturing export frms. Although existing research has explored internationalization processes, the decision-making dynamics...

Persistent link: https://www.econbiz.de/10015325152

Revisiting China's commodity futures market amid the main waves of COVID-19 pandemics

Chen, Xiangyu; Tongurai, Jittima; Pattana Boonchoo - In: Asia Pacific financial markets 31 (2024) 4, pp. 1035-1063

Persistent link: https://www.econbiz.de/10015176857

The current state of international management education in Southeast Asia

Pattana Boonchoo; Racela, Olimpia C.; Vithessonthi, Chaiporn - In: The Routledge companion to international management …, (pp. 203-219). 2013

Persistent link: https://www.econbiz.de/10009763110

The relationship between entrepreneurial marketing and the characteristics of Thai hotels and their managers

Pattana Boonchoo; Wadeson, Nigel; Tsang, Denise - In: Journal of research in marketing and entrepreneurship : JRME 15 (2013) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10009788046

Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters : a UK study

Stouraitis, Vassilios; Pattana Boonchoo; Mior Harris … - In: Journal of small business and enterprise development 24 (2017) 4, pp. 906-927

Persistent link: https://www.econbiz.de/10011758114

Extreme spillovers of VIX fear index to international equity markets

Massaporn Cheuathonghua; Chaiyuth Padungsaksawasdi; … - In: Financial markets and portfolio management 33 (2019) 1, pp. 1-38

Persistent link: https://www.econbiz.de/10012018353

Mega sporting events and inward foreign direct investment : an investigation of the differences among the types of sporting events and host countries

Kaveepong Lertwachara; Tongurai, Jittima; Pattana Boonchoo - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10013255832

Institutional drivers of entrepreneurial intentions in an emerging economy : an empirical investigation in Thailand

Thoumrungroje, Amonrat - In: Journal of international business and economics : JIBE 10 (2010) 2, pp. 79-90

Persistent link: https://www.econbiz.de/10009891507

Institutional drivers of entrepreneurial intentions in an emerging economy : an empirical investigation in Thailand

Thoumrungroje, Amonrat - In: Journal of international business and economics : JIBE 10 (2010) 2, pp. 79-90

Persistent link: https://www.econbiz.de/10008939354